Pay-per-click marketing holds a lot of benefits for those who are looking to improve their sales. You pay only for every click on the ad and a well-optimized PPC campaign and if there is money to be spent, pay-per-click could be just the perfect thing for your brand.
You can make the most out of your campaign by making use of Google Advertising strategies with Clever Ads as well as the tips below that will help you optimize the campaign. And even if you are on a low budget, these ideas will still be of great use.
Tip #1 – Priorities and Goals
PPC marketing is great not just for increasing the number of conversions. You can also raise brand awareness by having your ads appear to a targeted demographic.
You can run as many campaigns as you want and afford. Test things to your heart’s content and see which ones bring you the most benefits. And keep in mind that you can make adjustments in real-time or when things do not work out, simply shut off the campaign and start a new one.
Tip #2 – Optimizing a Landing Page
Since your goal is to make more sales, a well-optimized landing page is one of the keys. Even if you have no experience with web coding, you can find business landing page builders online. As an alternative, there is always the option to hire a freelancer who can create a good landing page for your business.
The most important thing is to not look to mislead visitors. People have expectations when they click on the ad and those expectations have to be met. Otherwise, you will only get penalties from Google and a bounce rate that will make the campaign obsolete.
Tip #3 – Write a Great Ad Copy
Copywriting is tough and the best in the business makes a lot of money just for a few sentences. Nevertheless, it is still worth putting your all into creating the best possible copy you can. It is meat and bones of the ad, and persuading people to click on the ad is difficult if the text is not up to par.
Tip #4 – Use Ad Extensions
Ad extensions are great if you want to include extra bits of information on the ad without taking the space of the main text. Details like phone number, address, working hours, or email address can be included as well.
Tip #5 – Focus on Finding Best Keywords
Keyword research is a tough ordeal and will take time. If you are in a competitive niche, you will need to look for unique and long-tail keywords. They will not cost as much and less competition is also a big plus.
If you have problems with finding good keywords, look at Google Trends. Also, try entering phrases on Google related to your niche and see what the automated search shows. These suggestions could also be a good source of inspiration.
Tip #6 – Keep Track of Data
All the available insights are for free and it is necessary to keep track of information if you want to ensure that your campaign is not lacking in any department.
The feature to make adjustments whenever you want really helps to save money and time. And if you are not careful and neglect collecting data about your campaigns, you will not be able to make smart decisions.
Tip #7 – Create an Optimal Ad Schedule
If you have money to spare, having your ads run 24/7 is not the worst idea. However, not everyone is that rich and given that the goal of a PPC campaign is to improve the number of sales, you want to run ads at very specific times.
In some cases, you may want to remove particular days from the campaign altogether. For instance, if you have a store that is open from Mondays to Fridays and has set business hours, would it be worth to have ads on Saturdays and Sundays? You can give it a try, but it would be better to stick to when you can expect the most visitors.
Tip #8 – Target the Right Demographic
Each ad has its purpose. The success of targeting the right demographic depends on how you approach everything.
Some businesses focus on the local area, others expand it to an entire country or even the world. You may want to start small and try things out before looking to expand your brand. The goal is to shift your resources to the individuals who are the most likely to convert and buy from you.
So to give a conclusion, these tips should do great for those who are looking to run an optimized PPC campaign and improve their sales, or even raise brand awareness. And keep in mind that it takes time to optimize a good campaign, so continue testing until you find a formula that works for you.