It doesn’t matter whether you’re selling clothing or second hand tech – you’re going to face customers asking for a bag. For around 50 years, plastic bags have graced our shopping streets, and it’s not difficult to see why. The convenience of being able to just ask for a bag in a shop and avoiding a ridiculous juggle of our goods on the way home has, in a sense, taken the world by storm.
Nearly every store will have some kind of carrier bag – but what about those that brand them? What can printed cotton bags or a branded plastic bag really do for your business?
As far as marketing goes, carrier bags can be easily overlooked as a form of advertising when in fact, it’s probably one of the most effective. Customers become the optimum advertising opportunity when they come into your store and buy something. Think about it. They buy your goods, you hand them it in a plastic bag, and then your logo is carried around the streets until they return home. It’s a cheaper, cost-effective option to just get your brand out there!
Your loyal customers become your brand ambassadors and think about it – with the 5p charge on carrier bags that has recently been enforced here in the UK, your brand could even be reused in other stores!
If there’s one thing that carrier bags can do for your business, it’s generate trust before a consumer has even entered your store. If a consumer sees your brand on a carrier bag around town, they’ll immediately hold some level of trust. Most people are likely to – whether knowingly or not – trust your brand until given a reason to do otherwise.
If they see someone with your bag, it’s like an extra reassurance that your products must be good! After all, if someone else has bought them, how bad could they be?
With research suggesting that a printed carrier bag can have more brand value than an advertisement, and being a cheaper option too, is there any other reason you need to start branding your carrier bags? Well, if you do, we have another for you – plastic bags = staying power.
If your brand is printed on a bag, it’s a permanent thing. People are likely to keep their plastic bags, and if you’ve provided a good service once before, it can even act like some kind of souvenir from the shopping trip. Your brand isn’t a fleeting advertisement that no one truly pays attention to – it’s a carrier bag filled with material goods! People will pay attention.
Marketing and advertising aside, a printed carrier bag just looks better. You’ve probably spent a long time looking for the right logo, so why not use it? Print it on carrier bags and we promise everything will look just that little bit more put together! It suggests to customers that you believe in your brand and your products, and that you’re willing to invest in ensuring everything looks great!
Besides, imagine the little bit of pride you’ll feel any time you see your carrier bags around the town!