Your bottom line is crucial to your business’ success. Every dollar that you add to the black and take away from the red means more profit and more reinvestment in growing and establishing your business. And there are several factors that interact to affect your bottom line, one of them being the strength of your branding. With so many key benefits to enjoy, branding is a part of your business you cannot afford to ignore – and spending a good amount of time and money on it will pay dividends for your firm. Here’s why.
One Style
A business that hasn’t yet had a conversation about branding will appear messy and disunited from the outside. Why? Because its messaging will be all over the place, appearing to have no central identity, mission or values to share with the world. This style comes from everything: the emails you send, the style of your website, and the graphics you use to produce a logo and marketing materials. And consumers are put off by businesses that confuse them – so finding one single style, and expressing that in all your marketing material, will help build trust with the consumers you’re trying to convert to customers.
Unity
As mentioned above, when you adopt a certain style, you present a unified personality to your consumers. And that means that you’re considered a brand that has things to say – about how the world should look, and what you want to achieve in it. Plus, that unity spreads into your team, helping them get on board with your mission and your goals. Anthem branding can help you go one step further by creating branded apparel, which will help your team feel unified and cohesive when they come in for work.
Marketing
There’s a reason that marketing budgets in small and medium-sized businesses tend to be fairly large. Digital marketing is incredibly important for your bottom line because it’s the method by which you’ll attract consumers to your site or store. Without it, you’ll have to rely on people finding you on their own, and ignoring your competitors who’ve been marketing their firms for years.
Branding is absolutely paramount to your marketing. If you send out marketing material without branding on it, consumers won’t understand who you are or what you’re trying to tell them. So you need to spend time on your branding before you can enjoy the sales benefits of building marketing strategies and output.
Onboarding
Finally, when you’re a growing business, you’re often required to bring a number of people on to your team at once. They will have a vague idea of who you are and what you do, but a brand book that tells them everything about what you’re trying to achieve will help them integrate with the team and hit the ground running with confidence. Branding is about more than visuals: it’s about personality, and that’s something you want new recruits to absorb so that they’re smart, good ambassadors for your firm.
There you have it: four reasons why branding is so crucial for your firm’s bottom line.