Is Brexit affecting UK tourism?

When the British public decided on Brexit It was certainly a contentious issue and it remains so. It’s been over a year now since the decision was made so we thought we’d take a close look at how it has affected British people touring abroad and how it’s affected those from abroad coming to the UK?

Big Ben and Westminster in London

Staycations?

From the Travel Trends report carried out by ABTA in 2017, it was revealed that the amount of holidays in the UK increased from 64% (2015) to 71% (2016).

Barclays also carried out a Destination UK report, which showed a definite rise in ‘staycations’. More than a third of adults across the UK are choosing to holiday closer to home this year because of personal preference. Lycetts, providers of insurance for arcades  have found out the main reasons as to why people are spending more time in the country.

  • 34% – ‘I would like to spend more time in the UK’.
  • 32% – ‘holidays in the UK are now more affordable’.
  • 23% – ‘I enjoyed a recent UK holiday and so am keen to replicate this’.
  • 15% – ‘there are more holiday activities in the UK than there were in the past’.
  • 14%  –  ‘I have less time than I have had previously to holiday abroad’.

The Barclays report took in opinions from over 2,000 Brit holidaymakers. 40% said that they were planning a holiday within the UK. 37% responded by stating that they would prefer to visit and stay in a rural location.

  • 30% -planning to visit the South West.
  • 22% planning to visit Scotland.
  • 20% planning to visit Wales.
  • 20% planning to visit Yorkshire and Humberside.
  • 18% planning to visit London.

The Destination UK report has said that the rise in staycations is definitely benefiting the British economy. The average visitor taking a trip within the UK spends an average of £309 on accommodation throughout their staycation, as well as £152 on eating out, £121 on shopping and £72 on holiday parks.

The ABTA report found out that for overseas holidays, early bookings increased by 11% throughout summer 2017 – beating last year’s figures. 26% of all holidaymakers have said that they are very likely to visit a country that they’ve never been to before, while 29% said they will seek out a holiday to a new resort or city even if they have been to the country in the past.

Visits to the UK

60% of 7,000 people surveyed in the Destination UK report said that they are interested in seeing different parts of the UK than they were 12 months ago. 97 per cent also responded that they would like to see the UK in person, either in the coming months or at least some point in the future.

The top 5 popular regions in the UK

  • 67% -London.
  • 44% -Scotland.
  • 29% – Wales.
  • 24% –  Northern Ireland.
  • 17% – Yorkshire and Humberside.

The Barclays report found that the average spend on accommodation by this group to be £667, along with £453 on shopping and £339 on food and drink. In fact, £2.7 billion in January and February 2017 alone has been spent by international visitors. This has shown a rise of 11% compared to 2016’s figures over the same two months.

Be a festival jet setter

Why are people wanting to visit the UK rather than other countries around the world? VisitBritain’s How The World Views Britain — 2016 report can go a long way to answering this, first through their UK ranking for NBI dimensions and attributes:

Dimension/attribute UK rank in 2016
Tourism 5
Rich in historic buildings & monuments 5
Vibrant city life & urban attractions 4
Would like to visit if money was no object 5
Rich in natural beauty 24
Culture 5
Interesting & exciting for contemporary culture 4
Excels at sport 5
Has a rich cultural heritage 7

Visitor attractions in the UK

Visitor numbers at UK attractions has increased by 7.2% since 2015, if the results from ALVA are anything to go on.

Attraction Part of the UK Total visits in 2016
British Museum London 6,420,395
National Gallery London 6,262,839
Tate Modern London 5,839,197
Natural History Museum (South Kensington) London 4,624,113
Southbank Centre London 3,909,376
Somerset House London 3,443,220
Science Museum London 3,245,750
Victoria and Albert Museum (South Kensington) London 3,022,086
Tower of London London 2,741,126
Royal Museums Greenwich London 2,451,023
National Portrait Gallery London 1,949,330
Chester Zoo Chester 1,898,059
Kew Gardens London 1,828,956
Westminster Abbey London 1,819,945
National Museum of Scotland Edinburgh 1,810,948
Edinburgh Castle Edinburgh 1,778,548
Royal Albert Hall London 1,660,123
Scottish National Gallery Edinburgh 1,544,069
St Paul’s Cathedral London 1,519,018
British Library London 1,500,986
Old Royal Naval College London 1,477,117
Stonehenge Wiltshire 1,381,855
Royal Academy London 1,285,595
Kelvingrove Art Gallery and Museum Glasgow 1,259,318
Riverside Museum Glasgow 1,259,042
Roman Baths & Pump Room Somerset 1,216,938
ZSL London Zoo London 1,211,279
RHS: Garden Wisley Woking 1,110,050
Tate Britain London 1,081,542
The Royal Shakespeare Theatre & Swan Theatre Stratford-upon-Avon 1,069,129
Imperial War Museum London 1,011,172
Eden Project Cornwall 1,000,363

Sources:

https://www.barclayscorporate.com/content/dam/corppublic/corporate/Documents/Industry-expertise/destination-uk.pdf
https://abta.com/assets/uploads/general/ABTA_Travel_Trends_Report_2017.pdf
https://www.visitbritain.org/sites/default/files/vb-corporate/Documents-Library/documents/how_the_world_views_britain_2016_08.12.16.pdf
http://www.alva.org.uk/details.cfm?p=413&codeid=331636
http://www.alva.org.uk/details.cfm?p=607
http://www.alva.org.uk/details.cfm?p=606
http://www.alva.org.uk/details.cfm?p=453&codeid=789
http://www.alva.org.uk/details.cfm?p=453&codeid=785
https://www.visitbritain.org/forecast
https://www.abta.co.uk/assets/abta%20Brexit%20Report%202017.pdf

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