Everyone who runs or operates a small marketing firm should realize that producing a plan for a prospective buyer is a job that can be perfected and much better duplicated quickly. While it takes time and experience to learn the essence of agency recruiting, knowing how to adequately express the interest that you can deliver to a prospective customer in a written presentation is something that can be templated and tailored to meet the unique needs of each new prospect.
Using a structured layout for writing proposals would help you get straight to the point and easily express the benefit you’re providing, and you can generate innovative company ideas without reinventing the wheel. After writing your proposal, checking your grammar in the proposal is a must.
In this post, in order to give you a framework for organizing your thoughts, I will guide you through my step-by-step method of writing a company proposal to make successful business deals.
1. Collect the details you need to create the proposal
Regardless of the nature of the applicant, you will have an initial conference call to get to know them better and appreciate what they are trying to do through paying ads before making a proposal.
Below is a rundown of all sorts of things you can gain from an initial phone call or meeting:
Budget of client
This is a huge consideration for everyone in the agency room, as the willingness of a company to spend money on ads often determines their desire to pay you. You’ll want to consider how much they’re able to invest in advertising, and how that amount can be measured over time. Few companies have set templates for pricing, although other independent contractors would be flexible in pricing. Whatever the case, there is a chance to gauge the long-term value of the future.
Type of business
When carrying out promotional telephone calls with clients, I take into account what sort of business they work within. This plays an immense part in which platforms I will prefer to expand on my campaign as well as the level of challenge to target the right audience. Anyone will choose to spend thousands of dollars a month, but if the market they’re seeking to promote has restricted or vague search questions or functionality that aren’t readily recognizable inside ads, then the idea would have lower chances of success and even more difficult to carry out. This will also apply to the product of the prospect. What they want to encourage across paying outlets. Whether the deal has a difficult conversion route or high difficulty level, this can cause you problems down the line.
2. Identify key goals
I begin with a section detailing the primary objectives that I and prospect are trying to accomplish. I’ll usually provide three overall short-and long-term goals for this segment. This section serves as something of an overview of my plan that will be used in the following portions of the proposal in more detail. Such expectations are the end product of my commitment to what will be the ultimate plan and how customers’ expectations will be met. I would include short and long-term targets in this segment because there will be more potential for progress over time.
3. Plan the main tasks and scope of the project
I break down the specifics of my plan into its respective sections in this section. There are several moves to get a prospect going with paying ads that must be dealt with early. This includes conversion monitoring, site build-out and configuration, and user exposure. I should provide more detail outside of these projects about what we expect to do after the initial setup. These will cover tailored tactics, advertising campaigns, and the expense base. I’m going to go through the depth of how I plan to schedule the estimated budget amount and what it will involve.
For certain situations, additional keyword analysis or other documentation can be connected here to provide better clarity on the policy information. I always make clear how the success and the rhythm of the check-in meetings are to be reported.
4. List the Specifications
The third section that I isolate from the scope and activities of the project is what I call the specifications section. This page contains all of the links and additional information or assistance I would require from the company. It makes it obvious what the company wants to do to get us to continue working together. This section is relevant as it is clear on what you need to do, and why it would protect you from having many potential headaches.
I usually have requirements for accessing Google Analytics, Google Tag Manager, and ad accounts. It means that I have the resources I need to set up conversion monitoring. With access to Google Analytics, it helps me to build targets specifically linked to channel-specific transactions, and therefore have additional layer evidence and reality in my coverage.
5. Set the timetable
I’ll have a segment detailing the sequence of activities to begin planned promotions. Again, this helps the customer to realize what has to be achieved on all of our sides and get things kicked off. Many prospects you’ll be interacting with are really excited to get going. This segment makes clear what has to be done when it will be finished and where it all begins.
6. Price discussion and Negotiation
This segment deals exclusively with how the consumer should be paid, with an overview of the cost, and where you submit invoices. Placing this segment at the end of your presentation is critical because you want to demonstrate the potential of all the benefits you have to give them before the quotation, thus justifying the quality of your services. By incorporating several levels of resources, and what they pay, you have more data. I usually structure this section as a table.
7. Make a follow-up strategy
Once you finish your presentation and submit it to the prospective client, it becomes important to have a follow-up strategy. I recommend setting up a call or meeting with them to look over the plan and answer any questions they may have about it. In my view, submitting them the plan in written form and then going over it in person with them is much easier. With time between submitting the presentation and the follow-up message, they have time to reflect on what they’ve received from me. After making the conversation with them and reading it together, you can ease any apprehensions they may have or describe it to them a bit better.
To make an impact, there should be no grammatical mistakes in your proposal. Use the grammar checker by Prepostseo.com to eliminate any grammar errors in the writing. You should deliver the idea in person at once. For the main explanation that such plans usually have a lot of detail in them, I am against this approach. I want the prospect to know exactly what they’re going to get into and what the commitment means.
Over the long term, every side will not profit from placing pressure on a candidate to make a decision on a phone call or at a conference. I want to market the idea first and only give some clarification afterward.