You’ve got to admit that the Meerkat adverts have been pretty successful at promoting the CompareTheMarket brand name.
It’s not surprising as they have a lot of character and are very memorable. They are also a bit of harmless fun.
Personally, I think they are a superb example of creative advertising and viral marketing, although I suspect that the ads are more memorable than the brand name they are promoting, but that is a different matter.
Anway, below is the latest ad in the Meerkat Trilogy. It tells the story of how Pappa Anton struggled as a young entrepreneur comparing meerkats on the streets of Moscow…..