Having invested a great deal of money in their trading platforms, some spread betting providers rent out those trading platforms to ‘white label’ partners who can attract a new set of customers via their trusted brands. One such spread betting company is London Capital Group who run the Capital Spreads trading platform, and one of their white label brands is Trade Fair.
Why Go White Label?
You might wonder why you would trade with a white label partner when you can go to the original trading platform provider.
Apart from the fact that you might be more familiar with the white label brand name (you’ve heard of BetFair, right?), and apart from the fact that the white label partner often offers an additional sign-up bonus (currently worth £100), you may also find that the re-branded trading platform is enhanced in some way to give some added value.
Trade Fair Added Value
Take a look at the two screenshots below. See if you can spot the difference between the Trade Fair version (top) and Capital Spreads version (bottom).
The difference is that in the Trade Fair version I can see at a glance the stop orders I have attached to my open positions without having to switch to the separate Order Book tab. For some traders it will be a big benefit to see their stop levels and limits right alongside their original entry prices and current market prices.
Keep It Simple
As you can see in the above screenshot(s), Trade Fair keeps its presentation really simple, and this extends to the wider trading screen and trading tickets. Whereas some trading platforms provide a plethora of confusing tools and windows, and ways of arranging those windows on the screen, the Trade Fair trading screen presents you with exactly what you need to see… and nothing more.
This makes it suitable for new spread bettors, of course; but more experienced spread bettors would do well to concentrate on placing the right bets without getting distracted by all the bells and whistles that some other providers festoon upon us.
Range of Markets
Both Trade Fair and its sister Capital Spreads offer one of the widest ranges of markets that I have seen. Some spread betting platforms limit you to the major indices, currencies, commodities, and ‘blue chip’ shares. Trade Fair allows you to place bets on many of the smaller FTSE250 and FTSE350 stocks that you will find are impossible to trade on some other platforms.
BUT (there’s always a “but”)
While I prefer Trade Fair to its Capital Spreads sister site, I have not thrown away the latter account for one very good reason: I can access my Capital Spreads account from my Android mobile phone using the mobile application, and as far as I know it is not possible to access my Trade Fair account in this way.
You can decide which features are most important to you, and ultimately the choice is yours. We’ve told you what you need to know in order to make a more informed choice.
About the Author
Tony Loton is a prolific financial writer and private trader, and author of the book “Position Trading” published by LOTONtech.