Scottish Widows Uses Social Media For Olympic Tickets Competition

Social media is being used by Scottish Widows for a competition to win tickets to either the London Olympic or Paralympic Opening Ceremonies.

Scottish Widows, the Official Pensions and Investment Provider of the London 2012 Games, has an online and interactive competition to win one of 12 prizes to attend either the Olympic or Paralympic Opening Ceremonies.

Prizes include two tickets to the London 2012 Olympic or Paralympic Games Opening Ceremony, hotel accommodation plus hospitality all day. The winners will be hosted by Atlanta 1996 Olympic Games medal winner Roger Black, MBE.

Olympic TicketsTo support the competition and its London 2012 Olympic Games partnership, Scottish Widows has launched a dedicated social media programme through its new Facebook, Twitter and YouTube pages.

The new Facebook page will act as a hub for both the competition and Scottish Widows’ London 2012 Games related activity, and will include information on the young athletes Scottish Widows sponsors, the Golden Hopefuls, and their journey to London 2012.

It will also have messages from Sarah Storey, OBE (who is hoping to compete in both the London 2012 Olympic and Paralympic Games), and Roger Black, MBE.

Stuart Green, Head of Brand Management at Scottish Widows, said: “We are excited to offer our customers the chance to win this once in a lifetime opportunity to attend either the London 2012 Olympic or Paralympic Games Opening Ceremonies.

“It was a natural step to create dedicated Facebook, Twitter and YouTube pages so people can share in the excitement of entering the competition.”

To win tickets people need to visit the Scottish Widows competition homepage, enter basic personal information and play a simple Olympic themed game to be entered into the competition. Winners will be chosen at random after 16 October 2011, the closing date.

MoneyHighStreet comments: “An olympic cometition that no doubt many will enter to try and secure tickets to such an historic event. Using social media to promote the competition shows just how far into our lives online activity is moving – major companies are now seeing it as a key part of their marketing strategy.

Social media, whether it be Twitter, Facebook, YouTube or indeed LinkedIn, offers huge opportunities but people do need to be careful when using it – many are updating their actions and whereabouts without considering the associated risks.

Social networking users who divulge too much personal information can put themselves at risk of identity theft or perhaps by publicising when they are on holiday give an unwelcome invitation to house burglars.

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