No doubt designed to compete with the ‘value’ ranges already in the Supermarkets, such as the Tesco Value range and the Sainsbury’s Basics range and a ploy to stop customers slipping off to these cheaper alternatives.
The new value range from John Lewis will support its ‘Never knowingly undersold’ proposition and will launch next week, 14 September.
It will initially consist of 100 homeware items, with further items and lines to be added next year.
Included in the Value range at launch will be a set of 3 saucepans for £12 and a box of 4 wine glasses for £4.
As many people are being hit by the recession and trying hard to save money or deal with debt problems, this seems like a great move by John Lewis.