I ordered something on Amazon earlier this week and when the despatch confirmation email arrived, it contained something new – a target delivery slot accurate to one hour.
The email told me that the delivery would be between 15.49 and 16.49.
I was intrigued. It didn’t say between 3pm and 4pm, but stated a time down to the minute – 3.49pm.
So I was interested to see when the delivery arrived. Could Amazon actually deliver within their stated time slot?
At 4.09pm there was a knock on the door. It was the delivery from Amazon! They had met their delivery promise and I was impressed.
So I asked the delivery driver how it was done. He said that their systems work out the delivery schedules, times for travel and how long each delivery should take, so that it can calculate the estimated slots.
By the look on his face I detected that this was probably putting him under some pressure as presumably target times can be matched to actual delivery times. No slacking allowed for him.
But for consumers this is a godsend. As long as there are no major traffic holdups then you can plan your day around an accurate target delivery time. No more waiting in all day for that knock on the door.
That is impressive. It makes shopping online just that bit better and gives other e-tailers something to aim for too.